Bundle pricing for location-based mobile services

Locations-based services are a promising revenue source for the market players in mobile business. A critical parameter for accruing revenue is the applied pricing strategy. This paper proposes the

• Type: Conference
• Year: 2004
• Where: ECIS
• Authors: Ioanna D. Constantiou, Jan Damsgaard
• Keywords: Applied Pricing Strategy, Critical Parameter, ECIS 2004, Information Technology, Promising Revenue Source