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MKTSCI
2010

Estimating Cannibalization Rates for Pioneering Innovations

13 years 6 months ago
Estimating Cannibalization Rates for Pioneering Innovations
Harald J. van Heerde, Shuba Srinivasan, Marnik G.
Added 20 May 2011
Updated 20 May 2011
Type Journal
Year 2010
Where MKTSCI
Authors Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe
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