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24

MKTSCI
2010

120views more MKTSCI 2010»

Estimating Cannibalization Rates for Pioneering Innovations

13 years 5 months ago

Estimating Cannibalization Rates for Pioneering Innovations

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Harald J. van Heerde, Shuba Srinivasan, Marnik G. ...

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26

MKTSCI
2010

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Online Demand Under Limited Consumer Search

13 years 5 months ago

Online Demand Under Limited Consumer Search

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ic copy available at: http://ssrn.com/abstract=1340267 ONLINE DEMAND UNDER LIMITED CONSUMER SEARCH Jun B. Kim Paulo Albuquerque Bart J. Bronnenberg

Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg

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30

MKTSCI
2010

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Customer-Base Analysis in a Discrete-Time Noncontractual Setting

13 years 5 months ago

Customer-Base Analysis in a Discrete-Time Noncontractual Setting

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Peter S. Fader, Bruce G. S. Hardie, Jen Shang

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35

MKTSCI
2010

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The Sealed-Bid Abstraction in Online Auctions

13 years 5 months ago

The Sealed-Bid Abstraction in Online Auctions

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Robert Zeithammer, Christopher Adams

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42

MKTSCI
2010

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Optimal Reverse-Pricing Mechanisms

13 years 5 months ago

Optimal Reverse-Pricing Mechanisms

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Reverse pricing is a market mechanism under which a consumer's bid for a product leads to a sale if the bid exceeds a hidden acceptance threshold the seller has set in advanc...

Martin Spann, Robert Zeithammer, Gerald Häubl

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23

MKTSCI
2010

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Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

13 years 5 months ago

Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

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Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen

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37

MKTSCI
2010

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Demand Estimation with Social Interactions and the Implications for Targeted Marketing

13 years 5 months ago

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

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The role that social interactions play in the purchase decisions of consumers is of growing interest to marketers. Consumers' decisions not only depend on information they re...

Wesley R. Hartmann

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23

MKTSCI
2010

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Limited Memory, Categorization, and Competition

13 years 9 months ago

Limited Memory, Categorization, and Competition

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Yuxin Chen, Ganesh Iyer, Amit Pazgal

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19

MKTSCI
2010

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Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions

13 years 9 months ago

Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions

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Rutger D. van Oest, Harald J. van Heerde, Marnik G...

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20

MKTSCI
2010

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An Empirical Investigation of Private Label Supply by National Label Producers

13 years 9 months ago

An Empirical Investigation of Private Label Supply by National Label Producers

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Xinlei (Jack) Chen, Om Narasimhan, George John, Ti...

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