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MKTSCI
2010
120views more  MKTSCI 2010»
13 years 6 months ago
Estimating Cannibalization Rates for Pioneering Innovations
Harald J. van Heerde, Shuba Srinivasan, Marnik G. ...
MKTSCI
2010
108views more  MKTSCI 2010»
13 years 6 months ago
Online Demand Under Limited Consumer Search
ic copy available at: http://ssrn.com/abstract=1340267 ONLINE DEMAND UNDER LIMITED CONSUMER SEARCH Jun B. Kim Paulo Albuquerque Bart J. Bronnenberg
Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg
MKTSCI
2010
89views more  MKTSCI 2010»
13 years 6 months ago
Customer-Base Analysis in a Discrete-Time Noncontractual Setting
Peter S. Fader, Bruce G. S. Hardie, Jen Shang
MKTSCI
2010
104views more  MKTSCI 2010»
13 years 6 months ago
The Sealed-Bid Abstraction in Online Auctions
Robert Zeithammer, Christopher Adams
MKTSCI
2010
92views more  MKTSCI 2010»
13 years 6 months ago
Optimal Reverse-Pricing Mechanisms
Reverse pricing is a market mechanism under which a consumer's bid for a product leads to a sale if the bid exceeds a hidden acceptance threshold the seller has set in advanc...
Martin Spann, Robert Zeithammer, Gerald Häubl
MKTSCI
2010
89views more  MKTSCI 2010»
13 years 6 months ago
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen
MKTSCI
2010
140views more  MKTSCI 2010»
13 years 6 months ago
Demand Estimation with Social Interactions and the Implications for Targeted Marketing
The role that social interactions play in the purchase decisions of consumers is of growing interest to marketers. Consumers' decisions not only depend on information they re...
Wesley R. Hartmann
MKTSCI
2010
59views more  MKTSCI 2010»
13 years 10 months ago
Limited Memory, Categorization, and Competition
Yuxin Chen, Ganesh Iyer, Amit Pazgal
MKTSCI
2010
68views more  MKTSCI 2010»
13 years 10 months ago
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
Rutger D. van Oest, Harald J. van Heerde, Marnik G...
MKTSCI
2010
67views more  MKTSCI 2010»
13 years 10 months ago
An Empirical Investigation of Private Label Supply by National Label Producers
Xinlei (Jack) Chen, Om Narasimhan, George John, Ti...