Leveraging wireless technology for mobile advertising

This paper is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns with companies such as McDonald's, Nestl

• Type: Conference
• Year: 2004
• Where: ECIS
• Authors: Tawfik Jelassi, Albrecht Enders
• Keywords: Advertising Campaigns, ECIS 2004, Information Technology, Mobile Advertising Campaigns, Mobile Marketing