Leveraging wireless technology for mobile advertising

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This paper is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns with companies such as McDonald's, Nestl

Tawfik Jelassi, Albrecht Enders

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Advertising Campaigns | ECIS 2004 | Information Technology | Mobile Advertising Campaigns | Mobile Marketing |

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Added	30 Oct 2010
Updated	30 Oct 2010
Type	Conference
Year	2004
Where	ECIS
Authors	Tawfik Jelassi, Albrecht Enders

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Leveraging wireless technology for mobile advertising

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