In this paper, we advocate the use of reactive robots in industrial process control and production management. It is explained why reactive robots are well-suited to modern industrial applications that necessitate a high degree of autonomy and reactivity to unforeseen events and an illustrative example is studied in depth. A reactive robot whose role is to regulate the demands of a set of service units for tool use is described and different behavioral models for it studied and compared. Extensive simulation studies have revealed that a behavioral model relying on individual independent motivations of the robot is sufficient for it to exhibit the “optimal” behavior in this case. The process is modeled as a dynamical system that tends by itself to a steady state and that is perturbed by the robot. In turn, the robot’s motivations have a steady state of their own which is contradictory with the process’ steady state and hence is perturbed by its presence. As a consequence, the r...