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I3E
2009
13 years 8 months ago
2009
Abstract. Online advertising is a major economic force in the Internet today. A basic goal of any advertising system is to accurately target the ad to the recipient audience. While...
GI
2009
Springer
13 years 8 months ago
2009
Springer
: The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. conte...
KDD
2010
ACM
13 years 8 months ago
2010
ACM
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
ICDM
2010
IEEE
13 years 8 months ago
2010
IEEE
Targeting advertising on television is difficult due to limitations around ad tracking and ad delivery. This paper describes a new method of television advertising which can work w...
ICDM
2010
IEEE
13 years 8 months ago
2010
IEEE
In this paper we propose a new class of attacks that exploit advertising systems offering microtargeting capabilities in order to breach user privacy. We study the advertising syst...
MKTSCI
2010
13 years 9 months ago
2010
A common theme in the marketing literature is the acquisition and retention of customers as they trade-up from inexpensive, introductory offerings to those of higher quality. We e...
KAIS
2010
13 years 9 months ago
2010
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
IJEB
2008
13 years 10 months ago
2008
: An exploratory study conducted in late autumn and early winter 2006
FC
2010
Springer
13 years 11 months ago
2010
Springer
Thanks to its low product-promotion cost and its efficiency, targeted online advertising has become very popular. Unfortunately, being profile-based, online advertising methods vio...