This paper proposes “intuitive cinema” – a new form of interactive storytelling, which emphasizes user motive and viewpoints, and implements its cinematic expressions based on immersive quality and audience’s viewing methods. We use the quality of physical action that is made possible through a multi-screen system, and use it to approach a novel interactive storytelling method. From this concept comes “intuitive cinema”, that allows its viewers freedom to watch the movies from their personal viewpoints. The content consists of 3 channels of live-action motion pictures, and the system applies interactive displays to realize the content “Tri-Story” based on the concept of intuitive cinema. Categories and Subject Descriptors H.5.2 [User Interface] : Theory and Methods General Terms Design, Human Factors, Theory Keywords Interactive Cinema, Multi Screen, Interactive Display, Interactive Storytelling, Physical Action, Motion Pictures, Max/MSP