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    A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

    13 years 10 months ago
    A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
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    Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua
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    Added 29 Jan 2011
    Updated 29 Jan 2011
    Type Journal
    Year 2010
    Where MKTSCI
    Authors Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua Eliashberg, Berend Wierenga
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