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    A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

    13 years 9 months ago
    A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
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    Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua
    claim paper
    Added 29 Jan 2011
    Updated 29 Jan 2011
    Type Journal
    Year 2010
    Where MKTSCI
    Authors Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua Eliashberg, Berend Wierenga
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