27 search results - page 1 / 6 » A note on competitive diffusion through social networks |
IPL
2010
13 years 4 months ago
2010
We introduce a game-theoretic model of diffusion of technologies, advertisements, or influence through a social network. The novelty in our model is that the players are intereste...
SOCIALCOM
2010
13 years 5 months ago
2010
Multiple phenomena often diffuse through a social network, sometimes in competition with one another. Product adoption and political elections are two examples where network diffus...
WINE
2010
Springer
13 years 5 months ago
2010
Springer
The problem of influence maximization deals with choosing the optimal set of nodes in a social network so as to maximize the resulting spread of a technology (opinion, productowne...
CIKM
2008
Springer
13 years 9 months ago
2008
Springer
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
CIKM
2009
Springer
14 years 1 months ago
2009
Springer
In the blog world, bloggers produce information, establish relationships with other bloggers in order to exchange information, and form a blog network, an online social network. I...