Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevan...
Cristian Danescu-Niculescu-Mizil, Andrei Z. Broder...
Different search engines conduct similar ad auctions simultaneously and advertisers have to choose in which search engine(s) to run their ad campaign. In this paper we discuss tw...
Understanding the intent underlying user queries may help personalize search results and improve user satisfaction. In this paper, we develop a methodology for using ad clickthroug...
Azin Ashkan, Charles L. A. Clarke, Eugene Agichtei...
In the Trading Agent Competition Ad Auctions Game, agents compete to sell products by bidding to have their ads shown in a search engine's sponsored search results. We report...