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IJEB
2008
112views more  IJEB 2008»
13 years 9 months ago
Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and
: An exploratory study conducted in late autumn and early winter 2006
Don Turnbull, Laura F. Bright
WWW
2010
ACM
14 years 4 months ago
Competing for users' attention: on the interplay between organic and sponsored search results
Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevan...
Cristian Danescu-Niculescu-Mizil, Andrei Z. Broder...
MOR
2011
13 years 4 months ago
Simultaneous Ad Auctions
Different search engines conduct similar ad auctions simultaneously and advertisers have to choose in which search engine(s) to run their ad campaign. In this paper we discuss tw...
Itai Ashlagi, Dov Monderer, Moshe Tennenholtz
ECIR
2009
Springer
14 years 7 months ago
Classifying and Characterizing Query Intent
Understanding the intent underlying user queries may help personalize search results and improve user satisfaction. In this paper, we develop a methodology for using ad clickthroug...
Azin Ashkan, Charles L. A. Clarke, Eugene Agichtei...
ATAL
2010
Springer
13 years 11 months ago
TacTex09: a champion bidding agent for ad auctions
In the Trading Agent Competition Ad Auctions Game, agents compete to sell products by bidding to have their ads shown in a search engine's sponsored search results. We report...
David Pardoe, Doran Chakraborty, Peter Stone