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SIGKDD
2002
232views more  SIGKDD 2002»
13 years 10 months ago
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Victor S. Y. Lo
ER
2001
Springer
60views Database» more  ER 2001»
14 years 3 months ago
Tripod: A Comprehensive Model for Spatial and Aspatial Historical Objects
Abstract Spatio-temporal extensions to data models have been an active area of research for a number of years. To date, much of this work has focused on the relational data model, ...
Tony Griffiths, Alvaro A. A. Fernandes, Norman W. ...
ICDE
2011
IEEE
338views Database» more  ICDE 2011»
13 years 2 months ago
Outlier detection on uncertain data: Objects, instances, and inferences
—This paper studies the problem of outlier detection on uncertain data. We start with a comprehensive model considering both uncertain objects and their instances. An uncertain o...
Bin Jiang, Jian Pei
ICDE
2003
IEEE
143views Database» more  ICDE 2003»
15 years 8 days ago
Querying Imprecise Data in Moving Object Environments
In moving object environments, it is infeasible for the database tracking the movement of objects to store the exact locations of objects at all times. Typically, the location of a...
Reynold Cheng, Sunil Prabhakar, Dmitri V. Kalashni...
CDB
2004
Springer
127views Database» more  CDB 2004»
14 years 4 months ago
Moving Objects and Their Equations of Motion
Moving objects are currently represented in databases by means of an explicit representation of their trajectory. However from a physical point of view, or more specifically accor...
Floris Geerts