Despite the phenomenal growth of Internet users, the penetration rate of Internet shopping remains low. Previous works suggesting that the lack of trust is the major impediment st...
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
Consumer satisfaction with Internet shopping has been conceptualized in a variety of ways. Studies in this area remain broad and appear relatively fragmented. In view of this, the...
Do unsophisticated consumers fall prey to Internet consumer frauds? Why? To answer these questions this paper integrates two streams of empirical research: the process-oriented th...
This paper explores search behavior of online shoppers. Information economics literature suggests that search cost in electronic markets has essentially been reduced to zero as co...