Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
Designing an overlay network for publish/subscribe communication in a system where nodes may subscribe to many different topics of interest is of fundamental importance. For scala...
We describe a unified framework for random interpretation that generalizes previous randomized intraprocedural analyses, and also extends naturally to efficient interprocedural an...
We present a polynomial time randomized algorithm for global value numbering. Our algorithm is complete when conditionals are treated as non-deterministic and all operators are tr...