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WWW
2008
ACM
14 years 8 months ago
Externalities in online advertising
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
Arpita Ghosh, Mohammad Mahdian
WWW
2008
ACM
14 years 8 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
SPAA
2009
ACM
14 years 8 months ago
Brief announcement: parameterized maximum and average degree approximation in topic-based publish-subscribe overlay network desi
Designing an overlay network for publish/subscribe communication in a system where nodes may subscribe to many different topics of interest is of fundamental importance. For scala...
Melih Onus, Andréa W. Richa
POPL
2005
ACM
14 years 8 months ago
Precise interprocedural analysis using random interpretation
We describe a unified framework for random interpretation that generalizes previous randomized intraprocedural analyses, and also extends naturally to efficient interprocedural an...
Sumit Gulwani, George C. Necula
POPL
2004
ACM
14 years 8 months ago
Global value numbering using random interpretation
We present a polynomial time randomized algorithm for global value numbering. Our algorithm is complete when conditionals are treated as non-deterministic and all operators are tr...
Sumit Gulwani, George C. Necula