Though social network site use is often treated as a monolithic activity, in which all time is equally “social” and its impact the same for all users, we examine how Facebook ...
Significant cultural differences persist between East and West. Software systems that have been proven to operate efficiently within one culture can fail in the context of the oth...
The role that social interactions play in the purchase decisions of consumers is of growing interest to marketers. Consumers' decisions not only depend on information they re...
Abstract. Social behavior, as compared to the egoistic and rational behavior, is known to be more beneficial to groups of subjects and even to individual members of a group. For t...
Roman Gorbunov, Emilia I. Barakova, Matthias Raute...