921 search results - page 6 / 185 » Data Mining for Direct Marketing: Problems and Solutions |
SIGKDD
2002
13 years 7 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
ICDE
2010
IEEE
13 years 11 months ago
2010
IEEE
Modern science is collecting massive amounts of data from sensors, instruments, and through computer simulation. It is widely believed that analysis of this data will hold the key ...
IJLIT
2010
13 years 5 months ago
2010
Whereas abandonment of detailed regulation is widely asserted to be the true way along with the fluctuations of the business models and emergence of IP-based services, there are s...
WINE
2005
Springer
14 years 26 days ago
2005
Springer
In this study, a hybrid intelligent data mining methodology, genetic algorithm based support vector machine (GASVM) model, is proposed to explore stock market tendency. In this hyb...
KDD
2002
ACM
14 years 7 months ago
2002
ACM
Class membership probability estimates are important for many applications of data mining in which classification outputs are combined with other sources of information for decisi...