Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
An infosuasive web application is mainly intended to be at the same time informative and persuasive, i.e., it aims at supporting knowledge needs and it has also the (declared or n...
Semantic Web data exhibits very skewed frequency distributions among terms. Efficient large-scale distributed reasoning methods should maintain load-balance in the face of such hi...
In this paper, we propose a semi-supervised learning approach for classifying program (bot) generated web search traffic from that of genuine human users. The work is motivated by...
Hongwen Kang, Kuansan Wang, David Soukal, Fritz Be...
In this work, we study the notion of competing campaigns in a social network. By modeling the spread of influence in the presence of competing campaigns, we provide necessary too...