The explosive growth of the web is at the basis of the great interest into web usage mining techniques in both commercial and research areas. In this paper, a web personalization ...
Massimiliano Albanese, Antonio Picariello, Carlo S...
Customer retention is crucial for any company relying on a regular client base. One way to approach this problem is to analyse actual user behaviour and take proper actions based o...
Web-page recommendation is to predict the next request of pages that Web users are potentially interested in when surfing the Web. This technique can guide Web users to find more u...
Web Usage Mining enables new understanding of user goals on the Web. This understanding has broad applications, and traditional mining techniques such as association rules have bee...
Abstract. One of the effects of the general Internet growth is an immense number of user accesses to WWW resources. These accesses are recorded in the web server log files, which...