337 search results - page 19 / 68 » Externalities in online advertising |
WWW
2008
ACM
14 years 8 months ago
2008
ACM
This paper introduces a novel method for composing Web services in the presence of external volatile information. Our approach, which we call the informed-presumptive, is compared...
WINE
2005
Springer
14 years 27 days ago
2005
Springer
Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
WWW
2010
ACM
13 years 7 months ago
2010
ACM
Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...
WWW
2009
ACM
14 years 8 months ago
2009
ACM
In online advertising, pervasive in commercial search engines, advertisers typically bid on few terms, and the scarcity of data makes ad matching difficult. Suggesting additional ...
ECIS
2003
13 years 8 months ago
2003
Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they ch...