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ECIS
2011
12 years 10 months ago
What consumers think, feel, and do toward digital ads: a multi-phase study
With the wide deployment of digital technologies, come along information artefacts in various forms for various purposes that consumers have to interact with. This paper reports a...
Ping Zhang
KDD
2012
ACM
257views Data Mining» more  KDD 2012»
12 years 19 days ago
Aggregating web offers to determine product prices
Historical prices are important information that can help consumers decide whether the time is right to buy a product. They provide both a context to the users, and facilitate the...
Rakesh Agrawal, Samuel Ieong
WWW
2008
ACM
14 years 11 months ago
Determining user's interest in real time
Most of the search engine optimization techniques attempt to predict users interest by learning from the past information collected from different sources. But, a user's curr...
Sanasam Ranbir Singh, Hema A. Murthy, Timothy A. G...
PRIB
2009
Springer
147views Bioinformatics» more  PRIB 2009»
14 years 4 months ago
Cross-Platform Analysis with Binarized Gene Expression Data
Abstract. With widespread use of microarray technology as a potential diagnostics tool, the comparison of results obtained from the use of different platforms is of interest. When...
Salih Tuna, Mahesan Niranjan
ICDM
2003
IEEE
142views Data Mining» more  ICDM 2003»
14 years 3 months ago
Privacy-Preserving Collaborative Filtering Using Randomized Perturbation Techniques
Collaborative Filtering (CF) techniques are becoming increasingly popular with the evolution of the Internet. E-commerce sites use CF systems to suggest products to customers base...
Huseyin Polat, Wenliang Du