43 search results - page 1 / 9 » Learning the click-through rate for rare new ads from simila... |
WINE
2005
Springer
14 years 4 months ago
2005
Springer
Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
SIGIR
2010
ACM
14 years 2 months ago
2010
ACM
WWW
2007
ACM
14 years 11 months ago
2007
ACM
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
WWW
2009
ACM
14 years 11 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
KDD
2009
ACM
14 years 3 months ago
2009
ACM
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...