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JDCTA
2010
163views more  JDCTA 2010»
13 years 2 months ago
Predictive Analysis for Customer Relationship Management
The approach for predictive analysis focuses on a business strategy to streamline business-customer relationships in order to maximize client satisfaction and thereby improve cust...
Manisha Rathi, Anand Priyadarshini, Ankit Rastogi
HICSS
2006
IEEE
123views Biometrics» more  HICSS 2006»
14 years 1 months ago
Determinants of Performance in Customer Relationship Management - Assessing the Technology Usage-Performance Link
The management of customer relationships has become a top priority for companies in the last years. Despite this, little is known about the factors of successful CRM implementatio...
Goetz Greve, Sönke Albers
CEAS
2004
Springer
13 years 11 months ago
Managing Customer Opt-Outs in a Complex Global Environment
The day to day rhetoric associated with spam control focuses on measures, technology, rules or fees to impose order or control. These efforts concentrate on the broad range of mess...
Matt Leonard, Mayra Rodriguez, Richard Segal, Robe...
ICIS
2000
13 years 8 months ago
Managing customer turnover in online services: a systems thinking approach
Even as they enjoy impressive growth, one of the major challenges facing providers of online services is a high rate of customer turnover. It has adverse impacts on business perfo...
Amitava Dutta
ER
2007
Springer
85views Database» more  ER 2007»
14 years 1 months ago
A Taxonomy of Customer Relationship Management Analyses for Data Warehousing
Customer Relationship Management (CRM) is a strategy that supports an organization’s decision-making process to retain long-term and profitable relationships with its customers....
Colleen Cunningham, Il-Yeol Song