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GI
2009
Springer
13 years 4 months ago
Modelling Missing Values for Audience Measurement in Outdoor Advertising Using GPS Data
Abstract: GPS technology has made it possible to evaluate the performance of outdoor advertising campaigns in an objective manner. Given the GPS trajectories of a sample of test pe...
Michael May, Christine Körner, Dirk Hecker, M...
JDCTA
2010
163views more  JDCTA 2010»
13 years 1 months ago
Predictive Analysis for Customer Relationship Management
The approach for predictive analysis focuses on a business strategy to streamline business-customer relationships in order to maximize client satisfaction and thereby improve cust...
Manisha Rathi, Anand Priyadarshini, Ankit Rastogi
ACCV
2010
Springer
13 years 2 months ago
Stream-based Active Unusual Event Detection
We present a new active learning approach to incorporate human feedback for on-line unusual event detection. In contrast to most existing unsupervised methods that perform passiv...
Chen Change Loy, Tao Xiang, Shaogang Gong
WWW
2009
ACM
14 years 7 months ago
Click chain model in web search
Given a terabyte click log, can we build an efficient and effective click model? It is commonly believed that web search click logs are a gold mine for search business, because th...
Anitha Kannan, Chao Liu 0001, Christos Faloutsos, ...
AINA
2010
IEEE
13 years 11 months ago
Towards Adaptive Mobile Mashups: Opportunities for Designing Effective Persuasive Technology on the Road
— Today’s vehicles and on-road infrastructures are equipped with a large number of sophisticated sensory devices. These sensory devices are capable of monitoring and providing ...
Flora Dilys Salim