This paper takes an overview of the web mining concept and how it can be useful and beneficial to the business improvement by facilitating its applications in various areas over t...
There has been an increased demand for characterizing user access patterns using web mining techniques since the informative knowledge extracted from web server log files can not ...
Adaptive web sites have been proposed to enhance ease of navigation and information retrieval. A variety of approaches are described in the literature, but consideration of interf...
Doug Warner, Stephen D. Durbin, J. Neal Richter, Z...
The Web is increasingly becoming an important channel for conducting businesses, disseminating information, and communicating with people on a global scale. More and more companie...
This paper proposes an anticipation model of potential customers’ purchasing behavior. This model is inferred from past purchasing behavior of loyal customers and the web server...