176 search results - page 11 / 36 » Online Advertising |
ACMACE
2011
ACM
12 years 7 months ago
2011
ACM
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
WWW
2002
ACM
14 years 7 months ago
2002
ACM
We addressed two issues concerning the practical aspects of optimally scheduling web advertising proposed by Langheinrich et al. [5], which scheduling maximizes the total number o...
WWW
2010
ACM
14 years 12 days ago
2010
ACM
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
WWW
2008
ACM
14 years 7 months ago
2008
ACM
As the largest online marketplace, eBay strives to promote its inventory throughout the Web via different types of online advertisement. Contextually relevant links to eBay assets...
SIGIR
2009
ACM
14 years 1 months ago
2009
ACM
We define and study the process of context transfer in search advertising, which is the transition of a user from the context of Web search to the context of the landing page tha...