It is crucial to maximize marketing efficiency and customer satisfaction in personalized marketing. In this paper, we raise the multiple recommendation problem which occurs when pe...
Given the growing importance of online search in travel planning, marketers need to better understand the behavioural aspect of travel planning using search engines. The goal of t...
In 2002, Harvard University's Division of Continuing Education (DCE) expanded its computer lab facility. This expansion allowed DCE to change its previous policy of restricti...
Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a su...
Daniel R. Fesenmaier, Zheng Xiang, Bing Pan, Rob L...