159 search results - page 6 / 32 » Planning for Marketing Campaigns |
ATAL
2004
Springer
14 years 1 months ago
2004
Springer
GECCO
2004
Springer
14 years 1 months ago
2004
Springer
It is crucial to maximize marketing efficiency and customer satisfaction in personalized marketing. In this paper, we raise the multiple recommendation problem which occurs when pe...
ENTER
2009
Springer
14 years 3 months ago
2009
Springer
Given the growing importance of online search in travel planning, marketers need to better understand the behavioural aspect of travel planning using search engines. The goal of t...
SIGUCCS
2003
ACM
14 years 1 months ago
2003
ACM
In 2002, Harvard University's Division of Continuing Education (DCE) expanded its computer lab facility. This expansion allowed DCE to change its previous policy of restricti...
ENTER
2010
Springer
14 years 3 months ago
2010
Springer
Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a su...