We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
— Multihoming is a popular method used by large enterprises and stub ISPs to connect to the Internet to reduce cost and improve performance. Recently researchers have studied the...
Hao Wang, Haiyong Xie 0002, Lili Qiu, Abraham Silb...
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
- In this paper, we proposed an automatic pushing system, whereby the users of mobile devices set their preferences on the Internet and receive `pushed' contents, which are a ...
Broadband access provides users with high speed, always-on connectivity to the Internet. Due to its superiority, broadband is seen as the way for consumers and firms to exploit th...