312 search results - page 1 / 63 » Simultaneous Ad Auctions |
ESA
2009
Springer
14 years 5 months ago
2009
Springer
This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since Septembe...
MOR
2011
13 years 5 months ago
2011
Different search engines conduct similar ad auctions simultaneously and advertisers have to choose in which search engine(s) to run their ad campaign. In this paper we discuss tw...
ICDE
2009
IEEE
15 years 17 days ago
2009
IEEE
Abstract-- Sponsored search auctions form a multibillion dollar industry. Search providers auction advertisement slots on search result pages to advertisers who are charged only if...
WWW
2010
ACM
14 years 5 months ago
2010
ACM
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
FC
2003
Springer
14 years 4 months ago
2003
Springer
Combinatorial auctions have recently attracted the interest of many researchers due to their promising applications such as the spectrum auctions recently held by the FCC. In a com...