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» Strategies for the Service Market Place
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AI
2007
Springer
13 years 11 months ago
A Profit-Based Business Model for Evaluating Rule Interestingness
Different types of rules are mined from transaction databases often with the goal of improving sales and services. In this paper, we link the interestingness of rules with the cont...
Yaohua Chen, Yan Zhao, Yiyu Yao
SIGUCCS
2003
ACM
14 years 21 days ago
Marketing computer support services through relationship and training strategies
In 2002, Harvard University's Division of Continuing Education (DCE) expanded its computer lab facility. This expansion allowed DCE to change its previous policy of restricti...
Brandon Bentley, Valerie Dixon, Ilana Rozanes, Pat...
COMPSAC
2004
IEEE
13 years 11 months ago
Real-Time Strategy and Practice in Service Grid
The emerging service grids bring together various distributed application-level services to a `market' for clients to request and enable the integration of services across di...
Hai Jin, Hanhua Chen, Jian Chen, Ping Kuang, Li Qi...
ECIS
2004
13 years 8 months ago
Bundle pricing for location-based mobile services
Locations-based services are a promising revenue source for the market players in mobile business. A critical parameter for accruing revenue is the applied pricing strategy. This ...
Ioanna D. Constantiou, Jan Damsgaard
DSVIS
2003
Springer
14 years 20 days ago
Addressing Marketing Requirements in User-Interface Design for Multiple Platforms
The commercial use of the Internet for service provision has deeply changed the environment where human-computer interaction takes place. Web interfaces are now integrated in overa...
Lia Patrício, João Falcão e C...