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WISE
2009
Springer
14 years 4 months ago
Start Trusting Strangers? Bootstrapping and Prediction of Trust
Web-based environments typically span interactions between humans and software services. The management and automatic calculation of trust are among the key challenges of the futur...
Florian Skopik, Daniel Schall, Schahram Dustdar
WWW
2007
ACM
14 years 8 months ago
A cautious surfer for PageRank
This work proposes a novel cautious surfer to incorporate trust into the process of calculating authority for web pages. We evaluate a total of sixty queries over two large, real-...
Lan Nie, Baoning Wu, Brian D. Davison
JTAER
2010
124views more  JTAER 2010»
13 years 2 months ago
What factors influence online brand trust: evidence from online tickets buyers in Malaysia
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand...
Syed Shah Alam, Norjaya Mohd Yasin
IJCSA
2010
110views more  IJCSA 2010»
13 years 6 months ago
Mechanized Cultural Reasoning as a Tool to Assess Trust in Virtual Enterprises
Abstract: The globalized knowledge society generates virtual enterprises that are usually set up and managed on the web, and the new trend is to make the relevant technologies avai...
Jacques Calmet, Pierre Maret, Marvin Schneider
PST
2004
13 years 9 months ago
Familiarity and Trust: Measuring Familiarity with a Web Site
Abstract-- This work aims at measuring familiarity to contribute to the formalization of trust. Trust has always been bundled with familiarity to become a popular topic in the area...
Jie Zhang, Ali A. Ghorbani