Web-based environments typically span interactions between humans and software services. The management and automatic calculation of trust are among the key challenges of the futur...
This work proposes a novel cautious surfer to incorporate trust into the process of calculating authority for web pages. We evaluate a total of sixty queries over two large, real-...
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand...
Abstract: The globalized knowledge society generates virtual enterprises that are usually set up and managed on the web, and the new trend is to make the relevant technologies avai...
Abstract-- This work aims at measuring familiarity to contribute to the formalization of trust. Trust has always been bundled with familiarity to become a popular topic in the area...