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MKTSCI
2008

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Online Auction Demand

13 years 7 months ago

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Song Yao, Carl F. Mela

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MKTSCI
2008

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The Dissociation Between Monetary Assessment and Predicted Utility

13 years 7 months ago

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On Amir, Dan Ariely, Ziv Carmon

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MKTSCI
2008

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BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models

13 years 7 months ago

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Sandy D. Jap, Prasad A. Naik

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MKTSCI
2008

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The Role of Targeted Communication and Contagion in Product Adoption

13 years 7 months ago

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Puneet Manchanda, Ying Xie, Nara Youn

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MKTSCI
2008

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Defensive Marketing Strategies

13 years 7 months ago

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