MKTSCI
2010
13 years 7 months ago
2010
The role that social interactions play in the purchase decisions of consumers is of growing interest to marketers. Consumers' decisions not only depend on information they re...
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HICSS
2008
IEEE
14 years 7 months ago
2008
IEEE
The increasing popularity of Web 2.0 tools, such as blogs, wikis, and virtual worlds, is fundamentally changing how consumers use the Web. The basic core of Web 2.0, that users ca...