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    MKTSCI
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    Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

    13 years 6 months ago
    Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
    Download  marketing.wharton.upenn.edu
    Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen
    claim paper
    Added 20 May 2011
    Updated 20 May 2011
    Type Journal
    Year 2010
    Where MKTSCI
    Authors Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen
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