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23

MKTSCI
2010

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Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

13 years 5 months ago

Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

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Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen

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Added	20 May 2011
Updated	20 May 2011
Type	Journal
Year	2010
Where	MKTSCI
Authors	Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen

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