: Mass customization has become one of the key strategies for a service provider to differentiate itself from its competitors in a highly segmented global service market. This pape...
Jian Cao, Jie Wang, Kincho H. Law, Shen-sheng Zhan...
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
We study a problem of dynamic pricing faced by a vendor with limited inventory, uncertain about demand, aiming to maximize expected discounted revenue over an infinite time horiz...
For difficult prediction problems, practitioners often segment the data into relatively homogenous groups and then build a model for each group. This two-step procedure usually res...
Typical methods in CRM marketing include action selection on the basis of Markov Decision Processes with fixed transition probabilities on the one hand, and scoring customers separ...