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ACMACE
2011
ACM
12 years 8 months ago
Player performance and in game advertising retention
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
Lindsay D. Grace, James Coyle
ICIS
2000
13 years 9 months ago
Economic mechanism design for securing online auctions
Enhancing e-commerce security through computing technology alone is not sufficient. E-commerce designers should apply economic mechanisms to design proper digital processes that a...
Wenli Wang, Zoltán Hidvégi, Andrew B...
MM
2010
ACM
167views Multimedia» more  MM 2010»
13 years 8 months ago
Improving online gaming quality using detour paths
We study the problem of improving the user perceived quality of online games in which multiple players form a game session and exchange game-state updates over an overlay network....
Cong Ly, Cheng-Hsin Hsu, Mohamed Hefeeda
CSCW
2004
ACM
14 years 1 months ago
Hiding and revealing in online poker games
Poker is largely a game of social and psychological information. However, online card room interfaces do not support the subtle communication between players that is integral to t...
Scott A. Golder, Judith S. Donath
NETGAMES
2004
ACM
14 years 1 months ago
Implementation of a service platform for online games
Large-scale multiplayer online games require considerable investment in hosting infrastructures. However, the difficulty of predicting the success of a new title makes investing ...
Anees Shaikh, Sambit Sahu, Marcel-Catalin Rosu, Mi...