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    MKTSCI
    2010
    58views more  MKTSCI 2010»
    Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
    13 years 6 months ago
    Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
    Download  www.rhsmith.umd.edu
    Peter S. Fader, Bruce G. S. Hardie
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    MKTSCI
    2010
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    Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
    13 years 6 months ago
    Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
    Download  leeds-faculty.colorado.edu
    Laura J. Kornish, Qiuping Li
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    MKTSCI
    2010
    76views more  MKTSCI 2010»
    When More Alternatives Lead to Less Choice
    13 years 6 months ago
    When More Alternatives Lead to Less Choice
    Download  groups.haas.berkeley.edu
    Dmitri Kuksov, J. Miguel Villas-Boas
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    MKTSCI
    2010
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    Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
    13 years 6 months ago
    Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
    Download  www.csom.umn.edu
    Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan
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    MKTSCI
    2010
    81views more  MKTSCI 2010»
    The Sound of Silence: Observational Learning in the U.S. Kidney Market
    13 years 6 months ago
    The Sound of Silence: Observational Learning in the U.S. Kidney Market
    Download  www.informs.org
    Juanjuan Zhang
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