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MKTSCI
2010
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15 years 2 months ago
Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
Peter S. Fader, Bruce G. S. Hardie
MKTSCI
2010
76views more  MKTSCI 2010»
15 years 2 months ago
When More Alternatives Lead to Less Choice
Dmitri Kuksov, J. Miguel Villas-Boas
73
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MKTSCI
2010
47views more  MKTSCI 2010»
15 years 2 months ago
Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan