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    MKTSCI
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    Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity

    13 years 10 months ago
    Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
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    Peter S. Fader, Bruce G. S. Hardie
    claim paper
    Added 29 Jan 2011
    Updated 29 Jan 2011
    Type Journal
    Year 2010
    Where MKTSCI
    Authors Peter S. Fader, Bruce G. S. Hardie
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