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    MKTSCI
    2008
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    Assessing the Consequences of a Channel Switch
    15 years 5 months ago
    Assessing the Consequences of a Channel Switch
    Download  www.carlsonschool.umn.edu
    Xinlei (Jack) Chen, George John, Om Narasimhan
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    MKTSCI
    2008
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    A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
    15 years 5 months ago
    A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
    Download  www.tepper.cmu.edu
    Tülin Erdem, Michael P. Keane, Baohong Sun
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    MKTSCI
    2008
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    Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance
    15 years 5 months ago
    Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance
    Download  www.personal.psu.edu
    Rajdeep Grewal, Murali Chandrashekaran, F. Robert ...
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    MKTSCI
    2008
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    Research Note - Competitive Brand Salience
    15 years 5 months ago
    Research Note - Competitive Brand Salience
    Download  www.bm.ust.hk
    Ralf van der Lans, Rik Pieters, Michel Wedel
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    MKTSCI
    2008
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    Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
    15 years 5 months ago
    Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
    Download  www.mccombs.utexas.edu
    Tansev Geylani, J. Jeffrey Inman, Frenkel Ter Hofs...
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