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MKTSCI
2008

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Assessing the Consequences of a Channel Switch

13 years 7 months ago

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Xinlei (Jack) Chen, George John, Om Narasimhan

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MKTSCI
2008

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A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

13 years 7 months ago

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Tülin Erdem, Michael P. Keane, Baohong Sun

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MKTSCI
2008

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Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance

13 years 7 months ago

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Rajdeep Grewal, Murali Chandrashekaran, F. Robert ...

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MKTSCI
2008

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Research Note - Competitive Brand Salience

13 years 7 months ago

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Ralf van der Lans, Rik Pieters, Michel Wedel

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MKTSCI
2008

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Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty

13 years 7 months ago

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