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27
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mktsci 2010
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When More Alternatives Lead to Less Choice
13 years 6 months ago
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Dmitri Kuksov, J. Miguel Villas-Boas
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Limited Memory, Categorization, and Competition
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Yuxin Chen, Ganesh Iyer, Amit Pazgal
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"Call for Prices": Strategic Implications of Raising Consumers' Costs
13 years 6 months ago
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Preyas S. Desai, Anand Krishnamoorthy, Preethika S...
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Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
13 years 6 months ago
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Peter S. Fader, Bruce G. S. Hardie
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Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
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Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan
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