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    MKTSCI
    2010
    76views more  MKTSCI 2010»
    When More Alternatives Lead to Less Choice
    15 years 2 months ago
    When More Alternatives Lead to Less Choice
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    Dmitri Kuksov, J. Miguel Villas-Boas
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    MKTSCI
    2010
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    Limited Memory, Categorization, and Competition
    15 years 2 months ago
    Limited Memory, Categorization, and Competition
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    Yuxin Chen, Ganesh Iyer, Amit Pazgal
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    MKTSCI
    2010
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    "Call for Prices": Strategic Implications of Raising Consumers' Costs
    15 years 2 months ago
    "Call for Prices": Strategic Implications of Raising Consumers' Costs
    Download  www.kelley.iu.edu
    Preyas S. Desai, Anand Krishnamoorthy, Preethika S...
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    MKTSCI
    2010
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    Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
    15 years 2 months ago
    Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
    Download  www.rhsmith.umd.edu
    Peter S. Fader, Bruce G. S. Hardie
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    MKTSCI
    2010
    47views more  MKTSCI 2010»
    Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
    15 years 2 months ago
    Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
    Download  www.csom.umn.edu
    Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan
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