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    MKTSCI
    2010
    120views more  MKTSCI 2010»
    Estimating Cannibalization Rates for Pioneering Innovations
    13 years 2 months ago
    Estimating Cannibalization Rates for Pioneering Innovations
    Download  wms-soros.mngt.waikato.ac.nz
    Harald J. van Heerde, Shuba Srinivasan, Marnik G. ...
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    MKTSCI
    2010
    82views more  MKTSCI 2010»
    A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
    13 years 6 months ago
    A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
    Download  www.bm.ust.hk
    Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua...
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    MKTSCI
    2010
    108views more  MKTSCI 2010»
    Online Demand Under Limited Consumer Search
    13 years 2 months ago
    Online Demand Under Limited Consumer Search
    Download  www.tinbergen.nl
    ic copy available at: http://ssrn.com/abstract=1340267 ONLINE DEMAND UNDER LIMITED CONSUMER SEARCH Jun B. Kim Paulo Albuquerque Bart J. Bronnenberg
    Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg
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    MKTSCI
    2010
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    A Model for Trade-Up and Change in Considered Brands
    13 years 6 months ago
    A Model for Trade-Up and Change in Considered Brands
    Download  www.marketing.uni-frankfurt.de
    A common theme in the marketing literature is the acquisition and retention of customers as they trade-up from inexpensive, introductory offerings to those of higher quality. We e...
    Greg M. Allenby, Mark J. Garratt, Peter E. Rossi
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    MKTSCI
    2010
    140views more  MKTSCI 2010»
    Demand Estimation with Social Interactions and the Implications for Targeted Marketing
    13 years 2 months ago
    Demand Estimation with Social Interactions and the Implications for Targeted Marketing
    Download  marketing.wharton.upenn.edu
    The role that social interactions play in the purchase decisions of consumers is of growing interest to marketers. Consumers' decisions not only depend on information they re...
    Wesley R. Hartmann
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