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    MKTSCI
    2008
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    The Role of Targeted Communication and Contagion in Product Adoption
    15 years 5 months ago
    The Role of Targeted Communication and Contagion in Product Adoption
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    Puneet Manchanda, Ying Xie, Nara Youn
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    MKTSCI
    2008
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    The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
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    The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
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    Erin Anderson
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    MKTSCI
    2008
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    Online Auction Demand
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    Online Auction Demand
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    Song Yao, Carl F. Mela
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    MKTSCI
    2008
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    Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance
    15 years 5 months ago
    Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance
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    Rajdeep Grewal, Murali Chandrashekaran, F. Robert ...
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    MKTSCI
    2008
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    A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
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    A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
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    Tülin Erdem, Michael P. Keane, Baohong Sun
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    MKTSCI
    2008
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    Probabilistic Goods: A Creative Way of Selling Products and Services
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    Probabilistic Goods: A Creative Way of Selling Products and Services
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    Scott Fay, Jinhong Xie
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    MKTSCI
    2008
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    Assessing the Consequences of a Channel Switch
    15 years 5 months ago
    Assessing the Consequences of a Channel Switch
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    Xinlei (Jack) Chen, George John, Om Narasimhan
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    MKTSCI
    2008
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    BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models
    15 years 5 months ago
    BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models
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    Sandy D. Jap, Prasad A. Naik
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    MKTSCI
    2008
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    A Bivariate Timing Model of Customer Acquisition and Retention
    15 years 5 months ago
    A Bivariate Timing Model of Customer Acquisition and Retention
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    David A. Schweidel, Peter S. Fader, Eric T. Bradlo...
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    MKTSCI
    2008
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    Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
    15 years 5 months ago
    Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
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    Tansev Geylani, J. Jeffrey Inman, Frenkel Ter Hofs...
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