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    MKTSCI
    2008
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    The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models
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    The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models
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    Thomas J. Steenburgh
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    MKTSCI
    2008
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    Research Note - Competitive Brand Salience
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    Research Note - Competitive Brand Salience
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    Ralf van der Lans, Rik Pieters, Michel Wedel
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    MKTSCI
    2008
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    The Dissociation Between Monetary Assessment and Predicted Utility
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    The Dissociation Between Monetary Assessment and Predicted Utility
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    On Amir, Dan Ariely, Ziv Carmon
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    MKTSCI
    2008
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    Signaling Quality Through Specialization
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    Signaling Quality Through Specialization
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    Ajay Kalra, Shibo Li
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    MKTSCI
    2008
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    Database Paper - The IRI Marketing Data Set
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    Database Paper - The IRI Marketing Data Set
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    Bart J. Bronnenberg, Michael W. Kruger, Carl F. Me...
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    MKTSCI
    2008
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    A Price Discrimination Model of Trade Promotions
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    A Price Discrimination Model of Trade Promotions
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    Tony Haitao Cui, Jagmohan S. Raju, Z. John Zhang
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    MKTSCI
    2008
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    Mental Accounting and Consumer Choice
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    Mental Accounting and Consumer Choice
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    Richard H. Thaler
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    MKTSCI
    2008
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    Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids
    15 years 4 months ago
    Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids
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    Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. H...
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    MKTSCI
    2008
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    Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis
    15 years 4 months ago
    Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis
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    Timothy J. Gilbride, Peter J. Lenk, Jeff D. Brazel...
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