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2001

An evaluation of a major validity threat to the technology acceptance model

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An evaluation of a major validity threat to the technology acceptance model
This research investigates the validity threat to the Technology Acceptance Model on account of the manner in which "use" has been operationalized in the empirical literature. A meta-analysis of the cumulative empirical evidence finds that the average correlation between "perceived usefulness" and "use" is 0.26 in studies employing behavioral measures of use and 0.56 in studies employing perceptual measures of use.
Rajeev Sharma, Philip Yetton
Added 31 Oct 2010
Updated 31 Oct 2010
Type Conference
Year 2001
Where ECIS
Authors Rajeev Sharma, Philip Yetton
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