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    MKTSCI
    2010
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    Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
    13 years 10 months ago
    Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
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    Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan
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    MKTSCI
    2010
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    When More Alternatives Lead to Less Choice
    13 years 10 months ago
    When More Alternatives Lead to Less Choice
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    Dmitri Kuksov, J. Miguel Villas-Boas
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    MKTSCI
    2010
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    Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
    13 years 10 months ago
    Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
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    Laura J. Kornish, Qiuping Li
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    MKTSCI
    2010
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    A Model for Trade-Up and Change in Considered Brands
    13 years 10 months ago
    A Model for Trade-Up and Change in Considered Brands
    Download  www.marketing.uni-frankfurt.de
    A common theme in the marketing literature is the acquisition and retention of customers as they trade-up from inexpensive, introductory offerings to those of higher quality. We e...
    Greg M. Allenby, Mark J. Garratt, Peter E. Rossi
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    MKTSCI
    2010
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    Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
    13 years 10 months ago
    Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
    Download  www.rhsmith.umd.edu
    Peter S. Fader, Bruce G. S. Hardie
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    MKTSCI
    2010
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    "Call for Prices": Strategic Implications of Raising Consumers' Costs
    13 years 10 months ago
    "Call for Prices": Strategic Implications of Raising Consumers' Costs
    Download  www.kelley.iu.edu
    Preyas S. Desai, Anand Krishnamoorthy, Preethika S...
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