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MKTSCI
2011
354views Multimedia» more  MKTSCI 2011»
13 years 1 months ago
Online Display Advertising: Targeting and Obtrusiveness
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
Avi Goldfarb, Catherine Tucker
MKTSCI
2011
339views Multimedia» more  MKTSCI 2011»
13 years 5 months ago
Cross-Market Discounts
Marcel Goic, Kinshuk Jerath, Kannan Srinivasan
MKTSCI
2011
255views Multimedia» more  MKTSCI 2011»
13 years 5 months ago
Opinion Leadership and Social Contagion in New Product Diffusion
Raghuram Iyengar, Christophe Van den Bulte, Thomas...
MKTSCI
2011
221views Multimedia» more  MKTSCI 2011»
13 years 5 months ago
Brands: The Opiate of the Nonreligious Masses?
Ron Shachar, Tülin Erdem, Keisha M. Cutright,...
Multimedia
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