MKTSCI
13 years 1 months ago
2011
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
MKTSCI
13 years 5 months ago
2011 MKTSCI
13 years 5 months ago
2011 MKTSCI
13 years 5 months ago
2011 MKTSCI
13 years 5 months ago
2011 |