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MKTSCI
2010
79views more  MKTSCI 2010»
13 years 6 months ago
Investigating Consumer Purchase Behavior in Related Technology Product Categories
S. Sriram, Pradeep K. Chintagunta, Manoj K. Agarwa...
MKTSCI
2010
104views more  MKTSCI 2010»
13 years 2 months ago
The Sealed-Bid Abstraction in Online Auctions
Robert Zeithammer, Christopher Adams
MKTSCI
2010
89views more  MKTSCI 2010»
13 years 2 months ago
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen
MKTSCI
2010
89views more  MKTSCI 2010»
13 years 2 months ago
Customer-Base Analysis in a Discrete-Time Noncontractual Setting
Peter S. Fader, Bruce G. S. Hardie, Jen Shang
MKTSCI
2010
95views more  MKTSCI 2010»
13 years 6 months ago
Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications
Shuya Yin, Saibal Ray, Haresh Gurnani, Animesh Ani...